Option 1—Brochure Service—Direct Mail/Web Combo
• Maximum Circulation and High Volume Response….
Our regular direct mail publication Planning a holiday? is distributed annually in January,
providing an easily browsed format for readers to compare and select from a variety of UK
destinations and send for up to seven brochures. The high profile lists we use are mostly
exclusive to us and continue to draw and convert extremely well. Data is captured and held under stringent and monitored conditions to ensure accuracy; addresses are verified against current QAS software. All data conforms to the 1984 Data Protection Act.
We continually monitor performance. If indications show at any point that overall results are not up to expectation, we may opt to boost response levels by sending out more mailers or by using complimentary advertising (e.g. sponsored search engine ads) at our own expense. This dedicated and flexible approach enables us to deliver consistent results year after year, giving advertisers genuine peace of mind. Look at the figures…
| Year |
2005 |
2006 |
2007 |
|
Brochure Requests |
125,087 (55 Ads) |
125,584 (48 Ads) |
127,216 (50 Ads) |
This website has become a significant benefit. Advertisers are automatically added to the website at the start of the season to benefit from the free additional coverage that this site offers until June. All brochure requests and response handling costs are included to this point within the mailer ad fee. From July each year advertisers can choose to boost response levels further by reverting to pay-per-response (option 2), remaining on the site for the rest of the year or until brochure stocks are satisfied.
Mailer or website, it’s a great way to browse…
All panels follow the same style, providing readers with an easy way to review the holiday
destinations on offer.
Sales Period for Direct Mail/Web Combo—March to November annually (January mail-out)
How to Request Further Details (Rates and Data)
Register as a trade member and download the media pack or click here to contact us directly.
Poole - Dorset - NEW!!
Surf, Rest + Play the Poole Tourism Way!
With a unique mixture of fascinating history, top attractions, Britain’s best beaches and a bustling Quay & shopping scene, a visit to Poole is a must in 2008. Poole’s stunning natural harbour complete with five unique islands and striking peninsula is the largest in Europe. The superb environment is rivalled only by its spectacular summer events programme and contemporary fine dining scene, adding to the lively continental atmosphere.
(read more)
A recent survey conducted by Virgin Travel Insurance of just over
1200 tourists, voted medieval Alnwick Castle in Northumberland—
featured in some of the Harry Potter films, the No.1 must-see sight in
the UK (promising not to disappoint).
2008-02-26
We are pleased to introduce our new UK Accommodation search facility. Simply follow this link to browse through the properties available.
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